Handcrafted goods · Ships from Singapore

SERIOUSLY
NOT THAT
SERIOUS.

Little things, big personality. Handcrafted objects made for everyday fun.

Mak Kau Hijau keychain
You Then Ah keychain
Born To Lepak keychain
Rot Girl Era keychain
Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep Made for fun Made to keep
Sec. 02 — The brandest. forever-ish


PLAYPLAYONLY makes the things you didn't know you needed — charms, prints, stickers and small companions with a point of view. We take play seriously, and seriousness not at all.

Each piece is designed, made and packed in small batches. Slight variations are a feature, not a bug — your object is a little bit one of a kind, and so is whatever you attach it to.

  • 01

    Designed in-house

    Every character starts as a sketch in our studio. No catalog mascots, no stock blobs — just originals with feelings.

  • 02

    Made by hands

    Printed, cut, assembled and quality-checked by real people. Small batches, on purpose.

  • 03

    Built to keep

    Thick acrylic, proper enamel, honest materials. These little things are made to survive your bag, your keys, your life.

Hands assembling an acrylic charm at the workbench
PLAYPLAYONLY packaging with orange tissue paper
small
batches
only
Sec. 03 — The catalogue49 things, all good


Every mood, in keychain form. Click anything for a closer look — front, back, the whole deal.

Sec. 04 — How it's made

Sketched with feeling.

Cut with care.

Packed with love.

From a sketchbook page to a charm on your keys — every step happens in our studio, in batches small enough that we can check every single piece by hand before it leaves.

Emotional Damage keychain design
Studio Play Play Only mascot back
PLAYPLAYONLY keychains packed for shipping
Sec. 05 — New & limitedlimited runs


Sec. 06 — The newsletter


New drops, little surprises, and occasional good stuff.

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